I spent more than ten years as a structural / strength-analysis engineer and taught engineering at university, earning a PhD (Candidate of Technical Sciences) along the way. That work is unforgiving: a missed assumption or an unchecked edge case has real consequences, so you learn to reason carefully before you commit.
For the last few years I've applied that same discipline to software. Smerdoff is a small, hands-on web studio — I'm directly involved in scoping, architecture and delivery of every project, from web and mobile apps to AI integrations and MVPs.
The goal is simple: build products that actually work, explain every decision in plain language, and publish real prices and timelines instead of hiding them behind a «contact us» wall.