Smerdoff
Smerdoff / Trucking CRM & TMS

Custom CRM and TMS for Trucking Companies

Enterprise TMS platforms are built for large fleets running a standard operation. If your dispatch process, lane mix, or broker relationships don't fit their assumptions, you're paying for modules you don't use and still working around the ones you need. We build a system around your actual loads, drivers, and lanes.

Load BoardDriver AssignmentFleet MapBroker Management
Custom TMS dashboard for a trucking company showing active load board with driver assignment and live fleet map
$8.71
returned on average for every $1 spent on a CRM
Nucleus Research / Nutshell
+29%
average sales lift for companies using a CRM — with +34% sales productivity
CRM industry data

Why trucking companies outgrow off-the-shelf TMS platforms

Generic TMS tools are built for a generic fleet. A custom system is built for your lanes, your drivers, and your broker relationships.

A load board that matches your dispatch process

Active loads tracked by status — booked, dispatched, in transit, delivered, invoiced — with the fields your dispatchers actually reference, not a rigid template.

Driver assignment built around real constraints

Assign loads by hours of service remaining, home time commitments, and equipment type, instead of a generic assignment screen that ignores compliance.

A live fleet map that dispatch actually uses

Real-time truck locations on a map tied directly to the load board, so dispatch can see who's close to a pickup without calling drivers to check.

Broker and rate tracking in one place

Rate confirmations, broker contacts, and payment terms tracked per load, so nobody's digging through email to confirm what was agreed.

No per-truck licensing that punishes growth

Add trucks and drivers without a subscription cost that scales faster than your margins.

Settlements and reporting built around your pay structure

Driver settlements calculated against your actual pay model — per mile, percentage, or flat rate — instead of forcing your pay structure into someone else's formula.

What goes into a trucking CRM and TMS

We build the modules your fleet needs to run dispatch and billing together — not a bloated enterprise TMS built for a 500-truck carrier.

Active load board

Loads tracked from booked through dispatched, in transit, delivered, and invoiced, with driver and equipment assigned at each stage.

Driver assignment

Assignment by hours of service, location, equipment type, and home time commitments.

Live fleet map

Real-time truck locations tied to active loads, so dispatch can see proximity to pickups and deliveries.

Broker and rate management

Rate confirmations, broker contacts, and payment terms tracked per load.

Driver settlements

Automated settlement calculations based on your actual pay structure, whether per mile, percentage, or flat rate.

Compliance and document tracking

IFTA, ELD data, and driver qualification files tracked alongside dispatch, not in a separate compliance tool.

FAQ

Yes. We build integrations with the ELD providers your fleet already uses, so hours of service feed directly into the driver assignment view instead of requiring dispatch to check a separate app.

Truck locations pull from your ELD or GPS provider and update on the map in near real time, linked to whichever load that truck is currently assigned to, so dispatch sees status and location together.

Off-the-shelf enterprise TMS platforms charge substantial licensing and per-truck fees, and their feature set is built for fleets larger than yours might be. A custom build costs more upfront but has no per-truck subscription tax and includes only the modules your dispatch operation actually uses.

For fleets whose lane mix, broker relationships, or driver pay structure don't fit those platforms' defaults, a custom TMS removes the workarounds — you get load tracking, dispatch, and settlements built around how your company actually runs, without paying enterprise pricing for enterprise-scale features you don't need.

Related

Get a free estimate for your trucking company TMS

Tell us how your dispatch and settlements work today — we'll scope a system built around your fleet and your lanes.