Enterprise TMS platforms and generic CRM tools were built for fleets and freight mixes very different from yours. We build a CRM around your actual lanes, your carriers, and the shipment statuses your dispatchers check twenty times a day.
Enterprise TMS platforms are built for enterprise fleets. A custom CRM removes the overhead your dispatchers didn't ask for.
Every load carries a live status and ETA that dispatch and the customer can both see, instead of a phone call to find out where a truck is.
Delivery KPIs are calculated from real timestamps, not a spreadsheet someone updates at the end of the week.
See truck locations, current loads, and available capacity on one map — built for your lanes, not a generic national network.
Whether you run owned trucks, owner-operators, or a broker network, the assignment logic matches how your dispatchers actually decide.
Add trucks, dispatchers, or lanes without a subscription tier renegotiation every time you scale.
On-time rate, lane profitability, and carrier scorecards pulled directly from operational data.
We build the modules your operation needs — not a bloated enterprise TMS suite you'll only use a fraction of.
Live status and ETA per load, visible to dispatch, drivers, and customers who need to track their freight.
Real-time truck locations and current assignments plotted against your active lanes.
Automated tracking of on-time pickup and delivery rates by lane, driver, and carrier.
Compliance documents, availability, and performance history in one record per carrier.
Rate quotes that convert directly into booked loads without re-entering shipment details.
Status and ETA notifications sent automatically instead of tying up a dispatcher on the phone.
Yes. We build assignment and compliance tracking that treats owned trucks, owner-operators, and brokered capacity as distinct pools with their own rules, instead of forcing everything through one carrier model.
ETA pulls from your existing GPS or ELD data feed combined with route and stop history, and updates automatically as conditions change — no dispatcher has to manually recalculate and re-notify customers.
Yes, we typically integrate with load boards, fuel card systems, and ELD providers you already use rather than replacing every piece of your tech stack at once.
Enterprise TMS platforms are built for large fleets with the overhead to match, and generic CRM tools require heavy customization just to handle freight-specific workflows. A custom CRM gives a mid-size operation the exact shipment and dispatch logic it needs without paying for modules built for a much bigger carrier.
Tell us how dispatch and shipment tracking work today — we'll scope a system that fits your fleet and lanes, not an enterprise platform sized for someone else.