Mainstream subscription real estate CRMs were built for the average brokerage, not yours. We build a CRM around your actual sales pipeline, your listing inventory, and how you already track agent performance — no rebuilding your process to fit someone else's stages.
Generic real estate CRMs cover lead capture and not much else. A custom build removes the manual work your team has learned to tolerate.
New Lead, Showing, Offer, Under Contract, Closed — or whatever stages your brokerage actually uses, not a template you have to bend your process around.
A live grid of active listings sits next to the pipeline, so agents aren't jumping between the CRM and a separate listing tool to match buyers to inventory.
Round robin, by zip code, by price tier, by agent specialty — routing logic built around your brokerage's rules, not a generic assignment wheel.
Agent leaderboard by closed volume, response time, and conversion rate — visible to the team, not buried in a report nobody opens.
Add agents without a per-seat bill that grows faster than your commission split can absorb.
Transaction history, client relationships, and listing performance live in a system you own, not a vendor's database you'd lose access to if you switched.
We build the modules your brokerage needs — not a bloated suite built for a franchise twice your size.
Visual pipeline from New Lead through Showing, Offer, Under Contract, to Closed, with stage-specific tasks and reminders.
A live, filterable grid of current listings with status, price, and days on market, linked directly to matched leads.
Ranked view of closed deals, volume, and response time by agent, updated automatically as deals move.
Automatic assignment rules by territory, price range, or agent specialty, with fallback if a lead goes unanswered.
Full history per client and property, so any agent can pick up a relationship with context.
Splits, referral fees, and payouts calculated automatically as deals close.
Yes. Listings and buyer leads live in the same system, so agents can match active inventory to buyer criteria without switching tools or exporting spreadsheets.
We build routing around your actual rules — round robin, geographic zones, price tiers, or manual claim windows before reassignment. It matches how your broker already distributes leads, just automated.
Subscription platforms charge per seat every month indefinitely, and that adds up fast across a growing roster of agents. A custom CRM costs more upfront but has no recurring per-agent fee and no ceiling on what you can add.
For brokerages whose pipeline stages, commission structure, or listing workflow don't fit those platforms' assumptions, a custom build removes the workarounds — you get exactly the stages, fields, and reports your brokerage uses, without paying for modules you'll never touch.
Tell us how your brokerage tracks deals and listings today — we'll scope a system that fits your pipeline, not a template.