Smerdoff
Smerdoff / Restoration CRM

Custom CRM for Restoration Companies

Fire and water damage jobs live and die by insurance claim status, not a generic sales pipeline. We build a CRM around your actual project phases and the claim paperwork that determines when you get paid.

Project BoardClaim TrackingPhase ManagementDocumentation
Custom CRM dashboard for a restoration company showing active project board by phase and insurance claim status
$8.71
returned on average for every $1 spent on a CRM
Nucleus Research / Nutshell
+29%
average sales lift for companies using a CRM — with +34% sales productivity
CRM industry data

Why restoration companies outgrow generic field service CRMs

Off-the-shelf tools track jobs. They don't track claim numbers, adjuster contacts, or the phase-by-phase documentation insurers demand.

A board that matches your actual project phases

Mitigation, demo, drying, reconstruction, closeout — whatever phases your crews actually run through, tracked as a board instead of a flat job list.

Insurance claims tracked next to the job

Claim number, adjuster contact, approved scope, and payment status live on the project record, not in a separate binder or shared drive folder.

Documentation that holds up under review

Photos, moisture readings, and equipment logs attached to the right phase and claim, so you're not scrambling to rebuild a file when an adjuster pushes back.

Fewer stalled jobs waiting on paperwork

Automatic reminders when a claim is waiting on approval, documentation, or payment, so nothing sits untouched for weeks.

Crew and equipment visibility across active jobs

See which crews and drying equipment are deployed where, so scheduling the next job doesn't mean calling around to check availability.

No per-user fees as your crew grows

Add project managers, techs, and office staff without a subscription bill that scales against you.

What goes into a restoration company CRM

We build the modules your business needs to run jobs and claims together — not a generic job tracker with a restoration label.

Phase-based project board

Active jobs tracked through mitigation, demo, drying, reconstruction, and closeout, with phase-specific checklists.

Insurance claim tracking

Claim number, carrier, adjuster contact, approved scope, and payment status tied directly to each project.

Documentation and photo logs

Timestamped photos, moisture readings, and equipment logs organized by phase for claim substantiation.

Equipment and crew tracking

Live view of which drying equipment and crews are assigned to which active jobs.

Estimating and Xactimate-style scoping

Line-item scope building that aligns with how carriers expect claims to be itemized.

Automated claim reminders

Alerts when a claim is awaiting adjuster approval, supplement, or final payment.

FAQ

They're linked but distinct — the claim record holds carrier, adjuster, and payment status, while the project board tracks physical progress through phases. Either can move independently, which matches how claims and fieldwork actually progress.

Photos, moisture logs, and equipment records are timestamped and tied to the specific phase and claim, so if an adjuster disputes scope or drying time, you can pull a complete file instead of reconstructing one from memory.

Off-the-shelf restoration documentation platforms charge recurring subscription fees and cover documentation reasonably well, but many don't fully integrate claim financials with phase-based project management the way a custom system can. A custom build costs more upfront but removes the gap between your documentation tool and your job tracker.

For companies that need claim tracking, phase management, and crew scheduling in one system rather than stitching together a documentation app and a separate CRM, a custom build consolidates that into one source of truth without paying for two subscriptions.

Related

Get a free estimate for your restoration company CRM

Tell us how you track jobs and claims today — we'll scope a system that keeps phases and paperwork in sync.