Smerdoff
Smerdoff / AI Development

Custom Chatbot Development, Built Across Every Channel

Your customers message you on your website, on WhatsApp, and by text — but most chatbot tools only cover one of those. We build a single chatbot that runs across all three, backed by one knowledge base and one inbox, so no lead gets lost because they picked the wrong channel.

Web + WhatsApp + SMSUnified InboxCustom Knowledge BaseHuman Handoff
Custom chatbot conversations unified across website, WhatsApp, and SMS in one inbox
65%
of support queries are now resolved without a human — up from 52% in 2023
LiveChatAI
21×
more likely a lead qualifies when contacted within 5 minutes — AI replies instantly
MIT / InsideSales

Why build a custom multi-channel chatbot

Stitching together three separate chatbot tools costs more and works worse than one built to cover all your channels.

One inbox for every channel

Your team answers web, WhatsApp, and SMS conversations from a single place instead of switching between tools.

One knowledge base, everywhere

Update your pricing or policies once and every channel answers consistently.

No stacked SaaS bills

Instead of paying for a website widget, a WhatsApp tool, and an SMS platform separately, you get one build.

Consistent lead qualification

The same qualifying questions and handoff rules apply no matter where the conversation starts.

Scales with your channels

Add a new channel later without rebuilding the knowledge base or retraining the bot from scratch.

You own the conversation data

Every conversation, on every channel, lands in your system — not fragmented across three vendors.

What's included in a custom chatbot build

A single architecture that powers every channel your customers actually use.

Web chat widget

Embedded on your site, styled to match your brand, trained on your content.

WhatsApp Business integration

Same bot, same knowledge base, deployed on WhatsApp with approved message templates.

SMS channel

Text-based conversations for customers who never open an app or a website.

Unified conversation history

See a customer's full history across channels, not just the last message on one.

Lead routing and CRM sync

Qualified leads flow into your CRM or sales inbox automatically, tagged by channel and intent.

Human handoff rules

Escalates to a live agent on whichever channel the customer is already using.

FAQ

Mainstream helpdesk chat platforms are built around their own data model and charge per seat per channel. A custom build gives you one knowledge base and one set of qualification rules that work identically across web, WhatsApp, and SMS, without three separate subscriptions or three separate configurations to keep in sync.

No — most clients start with web and WhatsApp, then add SMS later. Because the knowledge base and logic are shared, adding a channel is much faster than the first build.

Yes. We handle template submission and approval through WhatsApp Business, and structure conversations to work within Meta's messaging rules.

A web plus WhatsApp launch typically takes 4-6 weeks. Adding SMS afterward is usually a 1-2 week extension.

Related

Get a free estimate for your multi-channel chatbot

Tell us which channels your customers actually use — we'll scope a chatbot that covers all of them from one build.