Smerdoff
Smerdoff / AI Development

Custom NLP Development for Text Analytics

Generic sentiment tools misread industry-specific language and miss the entities that actually matter to your business. We build NLP solutions trained on your own text — reviews, support tickets, transcripts — so the sentiment, entities, and topics that come out are the ones you can actually act on.

Sentiment AnalysisEntity ExtractionTopic ClusteringTrained on Your Text
Text analytics dashboard showing sentiment trend, extracted entities, and topic clusters
65%
of support queries are now resolved without a human — up from 52% in 2023
LiveChatAI
21×
more likely a lead qualifies when contacted within 5 minutes — AI replies instantly
MIT / InsideSales

Why custom NLP beats an off-the-shelf text analytics tool

Generic sentiment models are trained on generic text. Yours isn't generic.

Understands your domain's language

Trained to recognize the terminology and phrasing specific to your industry, not general web text.

Extracts the entities you care about

Product names, feature mentions, competitor references — not just generic people and places.

Surfaces themes, not just scores

Topic clustering groups feedback by what's actually being said, beyond a single sentiment number.

Scales past manual review

Processes thousands of reviews, tickets, or transcripts in the time it takes to read a few dozen by hand.

Integrates into your workflow

Feeds results into your existing dashboards or ticketing system instead of a standalone report.

Improves with your data

Gets more accurate over time as it's tuned against your own labeled examples.

What goes into a custom NLP build

Built around the specific text data and questions your business has.

Sentiment analysis

Tracks sentiment trends over time across reviews, tickets, or survey responses, tuned to your domain.

Entity extraction

Pulls out product names, people, locations, or custom entity types relevant to your business.

Topic clustering

Groups text into themes automatically, surfacing recurring issues or requests you'd otherwise miss.

Custom classification

Tags text into categories specific to your workflow — ticket type, urgency, intent.

Analytics dashboard

Visualizes sentiment trends, top entities, and topic clusters in one place.

Pipeline integration

Connects to your existing data sources so analysis runs continuously, not as a one-off export.

FAQ

No-code text analytics tools are capable options for teams that can work within their pre-built models and templates. A custom build lets us tune classification and entity extraction specifically to your industry's language and integrate results directly into your existing systems, rather than working around a generic platform's limits.

Yes — that's the main advantage over generic sentiment tools. We train and tune the models against your own text so domain-specific terms are recognized correctly instead of misclassified.

Reviews, support tickets, call transcripts, survey responses, social mentions, or any structured or unstructured text you already collect.

Accuracy depends on the task and data quality, but domain-tuned models consistently outperform generic sentiment and entity tools on industry-specific language — we validate this with your own test set before rollout.

Related

Get a free estimate for your NLP project

Tell us what text you're sitting on and what you need to know from it — we'll scope an NLP build tuned to your data.