Zapier is a fine way to connect two tools in an afternoon. It's a worse way to run a business process once volume, error handling, or per-task pricing start working against you. We build native, code-level integrations between your SaaS tools and internal systems — same outcome, no per-task billing, no black-box zap that breaks silently at 2am.
Zapier scales in price faster than it scales in reliability. A dedicated integration is built once, priced flat, and fails in ways you can actually debug.
Zapier bills by task volume, so growth quietly raises your bill. A custom integration runs on your own infrastructure at a flat engineering cost.
Retries, dead-letter queues, and alerting built around your business logic — not a generic notification you have to triage by hand.
Multi-step branching, data transformation, and stateful workflows that a chain of trigger-action zaps starts to fight against past a certain complexity.
Native API and webhook code runs in milliseconds with no third-party queue in between — meaningful when you're moving thousands of records, not ten.
No vendor lock-in to a workflow builder your team can't fully inspect. The code lives in your repo, documented, and maintainable by any engineer.
Scoped to the specific tools and workflows you need connected — not a generic automation package.
Auditing existing zaps and rebuilding the critical ones as native, reliable integrations.
Direct integrations between your SaaS tools, internal systems, and third-party APIs.
Backoff strategies, queuing, and idempotency so integrations survive real-world API limits and outages.
Mapping, validation, and normalization between systems with different data models.
Visibility into every integration run, with alerts that reach the right person before customers notice a failure.
Zapier is genuinely fine for low-volume, simple trigger-action workflows you set up once and rarely touch. Custom wins once you have real volume, need branching logic Zapier can't express cleanly, or the per-task cost has grown larger than a one-time engineering investment would have been.
Yes. We usually start by auditing which zaps are business-critical and which are low-stakes, then rebuild the critical ones as native integrations first — rather than a risky rip-and-replace of everything at once.
Retry logic with backoff, idempotent processing so replayed events don't duplicate data, and queuing to smooth out bursts against rate-limited APIs. We also build monitoring so a failed run surfaces immediately instead of silently dropping data.
A Zapier subscription scales with task volume indefinitely; a custom integration is a fixed engineering cost that then runs at your own infrastructure cost. For high-volume or long-lived workflows, the custom build typically pays for itself within months — we'll size it against your actual volume on a scoping call.
Tell us which tools and workflows you're connecting — we'll scope a custom integration and what it would replace.